Operations & process optimisation
Support to internalisation (FDI)
Marketing & sales strategy
Management systems improvement
Management integrated systems (ISO standards)
Type of clients/branches (industry areas)
From medium to large companies, mostly in the sectors of industry, commerce and services, between others:
Service industries, entertainment, tourism, health
Public administration, non profit organisations
Consumer goods, food and agriculture
Agriculture industry, olive oil, wine production, wood, cork, furniture industries, textiles, clothing, shoes
Investment goods, real estate, energy, raw materials
Energy, renewable energies
Metallurgy / metal working, nonmetallic minerals, industry equipment, electrical industry, automobile industry
International practice (foreign countries where assignments were completed; in order of priority)
- European Union (Commission)
Professional membership and cooperations
- Associação Industrial de Portugal (AIP)
- Associação Empresarial da Região de Lisboa (AERLIS)
- Agência de Apoio ao Investimento e Comércio Externo/Minist. of Economy (AICEP)
- Associação Portuguesa para a Qualidade (APQ)
- Direção Geral do Emprego e das Relações no Trabalho/Minister of Labour (DGERT)
- Empresa Internacional de Certificação (EIC)
- European Union / European Commission (EU)
- Instituto de Apoio a Pequenas e Médias Empresas/Minister of Economy (IAPMEI)
- União das Misericórdias (UMP)
- World Bank (WB)
Language ability in the firm
Quality System Certified by ISO 9001 (2004)
Training and Education Certified by DGERT (2009)
Mission statement / consulting philosophy
Founded in 1996, Mercal Consulting Group is one of the leading consulting firms in Portugal.
MISSION: Develop ongoing relationships with our partners, based on trust and a work of excellence, promoting the growth of our clients, nationally and internationally.
VISION: Be the best consulting group to generate value for our clients, partners, shareholders and employees.
PHILOSOPHY: We do not want a client for just today. We build the future with you.
Credentials (short description of some typical assignments)
LEADING PORTUGUESE MANUFACTURE OF AIR PURIFIERS
Investment project in international marketing and finance operation
The company is a pioneer and a world leader in its sector. The innovative improvements brought about by the international marketing project, developed by Mercal, helped the company to be more proactive. It gained the capacity to diversify its international activities in foreign markets and to obtain financing for the project.
PORTUGUESE LEADING METALWORKING MANUFACTURER
Foreign Direct Investment Project in Mozambique
The direct investment project allowed the constitution of A SILVA MATOS Mozambique, Lda. Through this, the manufacturer achieved its strategic objectives and the implementation of the internationalisation strategy.
PORTUGUESE OFFICIAL INVESTMENT FUND
As financial advisor of the fund, the assignment involved the outsourcing services for over 50 SME, covering all industries with a budget of 150 million Euro.
LEADING PORTUGUESE MANUFACTURE IN THE PUBLISHING INDUSTRY
Strategic Marketing Programme
Analysing the business development at a national and international level, Mercal conducted a market study of Portugal and also some countries of Maghreb (i. e. Morocco, Algeria and Tunisia).
Developing a strategic plan
Mercal developed a strategic plan regarding the development of the city and the region as a whole. Intended to lay the foundation for a sustainable development model and to affirm a future development strategy for the city, from 2012 to 2022.
Selection of important and well known clients (location)
AICEP – Minister of Economy - Portugal
AIRFREE - Lisbon
A.S.MATOS GROUP - Sever do Vouga - Portugal
BDO – Lisbon/Portugal
CABB - Beja/Portugal
CICOMOL, S.A. – Ourém/Portugal
COBERMETAL – Batalha/Portugal
EUROPEAN COMMISSION – EU – Brussels/Belgium
FARAME, S.A. – Lisbon/Portugal
FCE / APAD – Minister of Finance and Minister of International Public Affairs
FCCN / DNS – Fundação Cientifica e Computação Nacional
FITAGRO GROUP – Seville/Spain
GOVERNMENT OF GUINEA BISSAU – Minister of Economy and Minister of International Public Affairs, Bissau/Republic of Guinea Bissau
GRAFICA MAIADOURO - Porto/Portugal
GRUPO ICO – Seixal/Portugal
GRUPO LENA – Leiria/Portugal
GRUPO NIGEL – Peniche/Portugal
IAPMEI – Instituto de Apoio às Pequenas e Médias Empresas – Minister of Economy – Lisbon/Portugal
INTEVIAL - Lisboa/Portugal
JÁNFER - Luanda / Angola
LIVE PLACE BY PALEGESSOS - Sabugal/Portugal
PALSER – Sertã/Portugal
SARVINHOS – Leiria/Portugal
SCHNEIDER ELECTRIC PORTUGAL – Lisboa/Portugal
TURISMO FUNDOS/FIEAE - Lisboa/Portugal
UCASUL – Beja/Portugal
MITUR - Ministério da Indústria e Turismo de Moçambique
Partners / senior consultants short profile
Economist; Master’s degree in Management; Post Graduation in Finance; PhD programme in Business Administration and Marketing Management. He was manager director and CEO of MNE in Portugal and abroad for 11 years. Since 1996 he has been the managing partner and CEO of Mercal Consulting Group and Instituto da Empresa. As a consultant he was project manager of over 400 projects in all sectors and at a national and international level. He has also been a lecturer and invited professor at the University in Lisbon, in strategic management and international marketing planning
Corporate Finance Department
Graduated in Management and Business Administration, he holds an MSc. degree in Corporate Finance. He has been an assistant professor in Statistics at the Instituto Superior de Ciências do Trabalho e da Empresa at Lisbon University. He started his career as a management consultant and now he is head of the corporate finance department at MERCAL.
Strategy and Business Consulting
Graduated in Finance he holds a Post Graduation in Management by Instituto Superior de Ciências do Trabalho e da Empresa at Lisbon University. He made a career in Audit and Consulting at Deloitte developing several projects in Portugal and Angola. Since 2014 he has been working at MERCAL as Senior Consultant in the Department of Strategy and Business Consulting.
Marketing Management Department
Graduated in Tourism he took a Post-Graduation in Economic Analysis by University of Evora. Msc. in Management and Marketing Strategy. He has also made several specialisations, namely in Innovation for Companies (University of Maryland), Strategic Marketing (Wharton University of Pennsylvania), Advanced Management Strategy (Ludwig- Maximilians-Universitat Munchen) and Social Media Marketing (Northwestern University). He has started working in Marketing Management and Digital Marketing for IT companies and works now as Marketing Consultant at MERCAL.
Strategy and M&A Consulting
Graduated in Chemical and Biological Engineering from the Instituto Superior de Engenharia de Lisboa (ISEL) and Master in Industrial Management and Strategy from the Instituto Superior de Economia e Gestão (ISEG). After an academic career, he began his professional activity in consulting and project management services in the area of strategic, M&A and financial planning.